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Responsible Tourism Communication Consulting

Faces, not places™

We are a network of media and tourism specialists. We help destinations, sustainable projects, and travel brands build strong connections and tell their unique stories on the European market.

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The Positive Power of Travel.

We founded Respontour in 2009 as an agency dedicated to Responsible Tourism. We believed then, and firmly believe now, in the positive power of travel and tourism. With a strong focus on sustainability, our mission is to foster awareness and spread the word about inspiring examples and initiatives worldwide operating at the delicate interface of tourism, social, and environmental issues.

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Bridging Perspectives. Elevating Impact.

Tourism, at its best, is a meaningful link. We see our role as bridge builders: connecting dedicated local sustainable initiatives worldwide with the European travel market, the media, and audiences who truly care.

Our approach is guided by a clear dual focus. We aim high for our clients, creating forward-thinking communication strategies that reach for the stars, while staying firmly grounded and deeply respecting the soil. By linking authentic local characteristics with impactful PR, we ensure that tourism remains a powerful force for good.

Your Ambassador in Europe.

You work hard locally to create your products with respect for—and in harmony with—the social, ecological, cultural, and spiritual characteristics of your place.

Respontour partners with destinations, DMOs, local tour operators, community-based projects, eco-resorts, and industry professionals. As your ambassador on the German-speaking and European markets, we increase interest in your services among travelers, media, and trade professionals, building strong B2B and B2C linkages that generate real business.

Empowering the Industry through Knowledge

We don't just analyze data and craft strategies; we share our expertise to foster long-term awareness. Through tailored workshops, interactive online trainings, and keynote lectures—delivered both digitally and in person—we equip destinations and tourism professionals with the practical tools and insights needed to navigate the future of responsible travel.

Comprehensive Communication Services

Tailored strategies to put your foot firmly on the European markets.

Media & PR

  • Reporting to travel media and responsible travelers
  • Copywriting, illustrating, translating, and editing for print and online
  • Company profiles, itineraries, and press releases
  • Supervising and enhancing tourism award submissions
  • Representation on the German-speaking market

Research, Strategy & Training

  • Drafting efficient market-entry strategies
  • Quantitative and qualitative market research
  • In-depth data analysis & source market research
  • Online and face-to-face surveys & expert interviews
  • Interactive workshops & masterclasses (online & in-person)
  • Tailored online trainings & educational sessions
  • Keynote speaking & expert lectures for industry & academia
  • Policy reviews & product development support

Events & Trade Networking

  • Supporting participation at travel shows and exhibitions
  • Organizing roadshow presentations
  • Planning and executing familiarization (fam) and recce tours
  • Managing press trips and delegation trips
  • Building quality B2B contacts with media and academia

The Faces Behind Respontour

A dedicated network of tourism experts, researchers, and communication professionals.

Susanna Hagen

Susanna Hagen

Co-Founder / Austria

Expert in responsible tourism, PR strategy, and building meaningful industry connections across Europe.

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Marcus Bauer

Marcus Bauer

Co-Founder / Germany

Specialist in sustainable tourism communication, media relations, and strategic market positioning.

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